The Mahindra Thar ROXX 2025 has been officially launched, bringing the legendary Thar SUV in a package which combines the ruggedness of the off-road with the luxury of the city. The new Thar ROXX is a 5-door SUV, with more practicality, friendly to the family and a better driving experience, without losing out on his roughness edge.
Bold Design with More Practicality
The muscular silhouette of the Thar that has defined it for decades has been retained, however, in the Thar ROXX, there is a bit more sophistication. Up front you have a new six-slat grille, LED projector headlamps, redesigned bumpers and 19-inch alloy wheels. Longer rear doors on the stretched model provide an SUV that is both more accessible and more convenient. And, with roof rails, tough cladding and other distinctive design features, it’s just as much at home in town as it is on the open road.

Premium Cabin and Features
The inside of the Thar ROXX 2025 is heavily revised. It now comes with a dual 10.25-inch digital cluster and infotainment system, wireless Android Auto and Apple CarPlay, premium leatherette seats, rear AC vents, wireless charging and a panoramic sunroof. The cabin is now more spacious making it a proper 5-seater SUV. It’s got plenty of boot space and enhanced rear comfort, making it suitable for long distance as well as city runabouts.
Safety and Technology
The Thar ROXX comes with a total of six airbags, ABS with EBD, ESC, hill-hold, 360-degree camera, and advanced driver assistance systems (ADAS), which includes lane-keep assist, adaptive cruise control, autonomous emergency braking and more. It has been awarded a 5-star safety rating, which is one of the safest SUVs in its class.
Pricing and Variants
Available in a number of variants and engine options, the Thar ROXX 2025 starts at Rs 12.99 lakh (ex-showroom) and goes up to ₹22.49 lakh. It appeals to a broad spectrum of customers — daily drivers to hardcore off road enthusiasts — because of its rear-wheel and 4×4 drivetrain availability.
Conclusion
“Thar has had a great run in India and thar roxx 2025 game-changer for SUV aficionados who desire to own a vehicle with rugged looks, modern features and coldblooded-off-road capabilities. It’s just a well-rounded SUV for all kinds of trips.